Blue’s Clues 25th Anniversary Message And Parasocial Relationships

Recently, whoever it is that makes the show Blue’s Clues hired the original actor to deliver a message to fans. It’s quite curious:

I was too old to watch Blue’s Clues and my children didn’t come along until after Steve (the character in this message) left, and they’ve never watched Blue’s Clues anyway, so I don’t have an emotional attachment to the show, or to the character. I think I randomly found an episode of Blue’s Clues once, for a few seconds, while flipping to the channel I actually wanted to watch. That’s enough to make me aware of the show and so to recognize the actor, though (like me) he’s now much older.

From what very little I know of Blue’s Clues, it was always a highly parasocial show. The host would talk to the viewer as if they were there, so this is in keeping the format of the original show. I have my doubts that this is a good idea in a children’s show, but it is downright creepy in something aimed at adults.

Parasocial relationships supplanting real relationships is, I think, one of the great dangers of the modern world. There’s also a great temptation to it on the part of creators because there are so many lonely people who will cling to the feeling of having another person with them even though they know that it’s just a recording of someone who doesn’t even know that they exist. Even worse, many creators feel a parasocial relationship to the people they don’t know and don’t interact with except as a view/like/star/thumbs up/etc. statistic, which encourages them to participate in that parasocial relationship, inviting their viewers further into it. They will talk about highly private moments in their life, saying (I think, truthfully) that they want to bring their friends, that is, their viewers, along with them. As I mentioned in The Fundamental Principle of Science, the problem isn’t the liars, but the sincere but deluded people that an environment selects for. They sell the lie all the better for believing it themselves.

After all, the actor on Blue’s Clues left after a few years.

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