God’s blessing to you on this the eleventh day of January in the year of our Lord’s incarnation 2017.
Yesterday I put up a quick video I did about Occam’s Razor:
So far it got 105 views in the less than 24 hours it’s been up compared to 85 views for my quick review of Groucho Marx’s autobiography which has been up for almost four days.
This is something of a testament to the effect of making videos on subjects which people are interested in. I’ve heard that described by some popular youtubers as the viewers won’t let you make videos off of your main subject, which seems unfair to me. People have limited time and watch what they find interesting. I’m certainly no exception to that and I doubt that more popular youtubers are either. Not everyone finds everything interesting, and while certainly some people grow to trust a youtuber and watch whatever they make because that trust has been rewarded in the past, most subscribers subscribe because they like something that a youtuber does and want to see if he does more of that. Which strikes me as entirely reasonable.
But it also brings up the interesting and complicated question which Russell Newquist and I talked about as the chief one of the age in which distribution is nearly free: discoverability. If a youtuber makes videos about swords—a fairly popular subject—and one of his videos gets widely shared, that will result in him getting discovered by a fairly large number of people. This has compound effects because youtube makes recommendations for watching videos on the basis of how many people have watched a video before, so more watched videos tend to get more recommendations, and hence even more views. Good for server caching for fast playback, bad for unknown youtubers. Be that as it may, it does mean that a great deal of discovery for youtubers tends to be relatively narrow. It also poses a big problem for people just starting out: with no views on your videos, youtube (effectively) won’t recommend them, including ranking in search results.
What eventually got my videos views and hence my channel subscribers was when I met some people on Twitter with similar interests and more twitter followers, and who told their followers about my videos. Technically this can be called promotion, but it’s actually far more organic than that. I made friends based on shared interests, then made something which I thought my friends would find interesting and so I showed it to them, and because of the shared interests they told their twitter followers about it. That got me enough views to start getting youtube recommendations, and my channel has been growing since. As of this writing it has 217 subscribers, which is up by 54 subscribers over the last 30 days. (In the last few months I also did a few hangouts with other youtubers, which helped to gain me subscribers because there was enough overlap in what we did that some of their viewers checked it out and found my stuff interesting too.)
So this does illustrate the importance of sticking with things; every video, or every blog post, or every novel, or every whatever is a lottery ticket, and most win at least very small; but small adds up over time and a few big ones can really be significant since viewers and readers (etc) tend to stay. It also illustrates the benefit of making friends. And contrary to sleazy salesmen depicted in movies, the best thing about this is that friends helping each other is mostly in mutual interest. At least these days in the age of cheap distribution. Back when having a book printed required an investment of thousands of dollars in a book run then access to a distribution network that was very expensive to maintain, it was possible for someone to do you a big favor where they gave you a lot and didn’t get much in return commensurate with what they gave you. But for someone on twitter, telling their followers about something their followers will probably find interesting reinforces why the followers are following. After all, they’re following in order to come across interesting things. And there’s no point in them promoting something which their followers won’t find interesting, because their followers won’t click through and won’t stick around if they do; the result being that everyone’s interests line up.This sort of promotion is not asking for something like a free commercial from a TV network, it’s much closer to telling a friend about a book they’ll enjoy reading. Only you happen to be the author.
This requires honesty, of course, but the good news is that the incentives are lined up such that it only requires ordinary amounts of honesty and not heroic honesty. Compulsive liars will have problems, but by and large ordinary people with ordinary amounts of honesty and patience will only tell their friends about things their friends are likely to find interesting, and their friends are only likely to tell their followers/readers/whatever about things they will find interesting, and things will work out to everyone’s benefit. The only downside is that this requires time, but that’s not all that big a downside, when you think about it, because the alternative where stardom can happen in an instant is that it doesn’t last. Today’s hot model is replaced by next year’s hot model and forgotten about. And to some degree that works whether you’re talking about cars or people.
Glory to God in the highest.