I’ve talked before about how bad social media is (in its current forms) in Social Media is Doomed and talked about some ways to deal with it (in its current forms) in Staying Sane on Social Media. Today I want to talk a little bit about how Twitter Trending is either designed or might as well be designed to amplify the worst aspects of social media. (If you’re not familiar with it, Twitter Trending shows you a realtime-updated list of hot topics that a lot of people are discussing this minute.
Twitter Trending, since it is a snapshot of what is being discussed in high volumes, necessarily captures what people are not taking the time to think about. When people take time to think about a subject, they do not all take the same amount of time to think, and so they will not post at the same time. To post the same time, people must be posting almost immediately upon hearing about the subject. (There is some complex stochastic mathematics I’m oversimplifying, but the conclusion is the same.) To post upon hearing something, one must either be a subject matter expert who can instantly recognize context people will need in order to understand the hot topic, or else one must fool enough to think that one’s immediate, unthinking reaction is worth other people’s time. The latter will naturally predominate among the people posting immediately, for the simple reason that subject matter experts are rare.
So we have a collection of posts, mostly by fools. How to make this work? How about not using a criteria for what to show people which has nothing to do with quality. Most recent, most viewed, and most responded-to would all do well to give the highest likelihood of not getting the best tweets (or are they called xits, now?) without having to laboriously rate all of the tweets for quality then pick the lowest.
Now that we’ve selected what may well be the worst of the worst, and is at best the average of the worst, Twitter Trending now adds one more layer of awful: importance. The very act of showing people these randomly (with respect to quality) selected tweets makes them important. Since they’re likely to be the dumbest comments of fools, this will naturally spark outrage, because it is particularly bad when the worst fools have to offer is elevated within society. Worse still, Twitter Trending presents this, not as a window into the dregs of what humanity has to offer, but as something neutral. Since, among non-psychopaths, the default reason to call someone’s attention to something is because their life will be better for it, Twitter Trending implicitly calls this garbage, good.
Some day Twitter will be able to use AI to show people a curated feed of the worst things ever tweeted, but until then, Twitter Trending is about the closest humanity can currently come.
There is, however, some good news. At least if you use Chrome, or one of its derivatives, like Brave (which is what I use): Twitter Control Panel. It removes a bunch of the worst features of Twitter, as well as doing some other stuff I don’t much care about (mostly changing the rebranding of Twitter to X). It’s still social media, but it helps to limit the worst excesses of present-day social media.
(Note, because internet: so far as I know Twitter Control Panel is not a commercial enterprise and I have no affiliation with whoever it is who makes it.)