Never Show a Good Movie in the Middle of Your Bad Movie

In the Mystery Science Theater 3000 episode Overdrawn At the Memory Bank, one of the call-outs, when they play a few seconds of Casablanca on a computer screen, is “never show a good movie in the middle of your bad movie” (or words to that effect). It’s funny, especially in the moment, but I wonder if it’s actually good advice. It can be applied with very little modification to having characters discuss a good book in what one may hope is a good book but what may not be as good a book as one hopes.

The intention behind the comment, during the episode, is that showing a good movie reminds the audience of how good movies can be, and thus makes it more difficult to enjoy whatever little good there is in the bad movie that they’re watching. And, indeed, this is possible. Reminding someone that they could be having a better time is not always a great strategy for an entertainer.

But.

The fact is, if someone is watching your movie or reading your book, they’re not watching that better movie or reading that good book, and in the modern world it’s unlikely that it’s because they would rather be doing it, but can’t. I’m a big re-reader and re-watcher, but you can’t watch Casablanca and read Pride & Prejudice every day.

If the viewer has chosen to not watch Casablanca today, then reminding him of Casablanca will not cause him to stop your movie and go watch Casablanca instead. In fact, it may have the opposite effect—it may make him happy with the reminiscence of a movie that he likes. Further, it may create the parasocial feeling in the viewer of being with people who like the same movie he likes.

Parasocial engagement is one of the great problems of our day, but that does not make it intrinsically bad. Like so many things, much of whether it’s healthy or harmful is in how it is managed and presented. A great deal of the parasocial engagement that exists on the internet is exploitative parasocial engagement; it is designed to encourage the mistake that it is not parasocial, but social. It is designed to be addictive. Movies and books have an end; they are a fantasy that comes to a definite conclusion and thus makes it easy to get back to the real world and remember that one needs to live in it.

Overdrawn at the Memory Bank and Maruba Fruit

Overdrawn at the Memory Bank may be my favorite episode of Mystery Science Theater 3000. There are a lot of interesting things to talk about in this episode, but I’ll have to do that later. For the moment, I want to share some interesting things I find in researching the episode.

I had a hunch, based on the apparent budget of Overdrawn, that none of the scenes of African animals were filmed for the movie. Most of them were close-cropped enough that they could have been filmed at a zoo, but it just seemed unlikely. I couldn’t find out what movie they came from, though—it’s not credited in the credits and no one seems to list it.

I then tried to find out whether “maruba fruit” is real. It turns out it is, though its actualy name is “marula fruit“. If you scroll down to the “Use by Other Species” section, you find:

In the documentary Animals Are Beautiful People by Jamie Uys, released in 1974, some scenes portray elephants, ostriches, warthogs and baboons allegedly becoming intoxicated from eating fermented marula fruit, as do reports in the popular press. While the fruit is commonly eaten by elephants, the animals would need a huge amount of fermented marulas to have any effect on them, and other animals prefer the ripe fruit.

Now that’s interesting. Jumping over to the wikipedia page for Animals Are Beautiful People, we find:

One scene depicts baboons, elephants, giraffes, warthogs and other African animals eating rotten, fermented fruit of the Marula tree. The animals are then intoxicated, and they stagger around to comic effect, before nightfall comes and they fall asleep. In the morning, we see one baboon wake up, disheveled, next to a warthog, and quietly exit the burrow, as not to wake her.

Well that’s quite promising. So jumping over to YouTube and searching for “Animals Are Beautiful People drunk animals” we find this clip:

And yes, this is definitely where they took the footage from. Some of the scenes are easy to recognize.

Interestingly, Overdrawn changed the order of the scenes. In the documentary, the elephant knocking the tree with the monkey in it happened while the marula fruit was ripe but not yet over-ripe. Later on the fruit over-ripened and started fermenting, and this when we get the drunk animals. (In Overdrawn, the drunk animals come first and the elephant knocks the tree after, which is the precipitating incident for Fingal to demand removal with override priority.)